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Hustle culture: Is this the end of rise-and-grind?

The hustle culture, characterized by long hours and relentless work, is losing its appeal for many individuals, especially in the wake of the pandemic. While once glorified as the path to success, the narrative of constant grind is being reconsidered due to its negative impact on mental and physical health. Click here for article.

  • Origins and Spread: The hustle culture narrative originated in Silicon Valley and spread through tech start-ups, emphasizing total immersion in work and glorifying long hours. Social media platforms further fueled this narrative by amplifying insecurities and promoting overwork as the key to success.

  • Shift in Priorities: The pandemic prompted a reevaluation of work-life balance, with many workers prioritizing personal lives over careers. Economic uncertainty and increased awareness of inequality have made hustle culture seem outdated and out of touch.

  • Leaning Out: Data shows a decline in employee engagement and the emergence of new trends like 'quiet quitting' and 'Bare Minimum Mondays,' indicating a pushback against hustle culture. Employees are prioritizing mental health and setting boundaries against toxic narratives.

  • Recognition of Inequality: The pandemic exposed widespread inequality, challenging the meritocratic notion of hustle culture. It became evident that individual effort alone cannot overcome systemic barriers, especially for marginalized communities and caregivers.

  • Evolution, not Evaporation: While some still advocate for hustle culture, its appeal has diminished, with more people seeking a balance between work and personal life. Home-working has played a significant role in diluting the trend, allowing employees to prioritize health and family.



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